AEGF (Oct 2021 – June 2023)
Project Requirements / Challenge
The overall objective was to Enhance AEGF’s market presence and primary insurer network in Sub-Saharan Africa by increasing the awareness of the facility in the industry.
The purpose was for our awareness campaign centered around webinars to promote the company to the general industry and in particular project developers, investors and lenders.
As per our process, we put into practice our 9-step guide to implement an Awareness Campaign to boost the visibility of AEGF and increase the number of inquiries. From the brainstorming to the delivery and the review process, we carefully design delivered this campaign.
Initially being signed only for 2 webinars, the project got extended to 2 more webinars and later we got invited to represent the facility in person into some very important conferences in Africa.